This article contains references to our Classic interface that will become obsolete on July 1st. The most up-to-date article can be found on How do I build a feedback form?

Do you want to set up a feedback form on your own? Just follow these steps:

Step 1

Go to 'Data collection' at the top of the page and click on 'Feedback forms'.

Step 2

If you haven't made any feedback forms yet, an empty page with just one option 'Add a feedback form' will appear. Move your mouse over this button and you will see two options: 'Start from scratch' and 'Pick a template'.

'Pick a template'

If you've chosen the 'pick a template' option you will be using pre-defined templates for your feedback form. An example of this would be the NPS template which analyses the Net Promotor Score of your organization. We have many templates to choose from.

To read more about feedback forms using the "Pick a template" option please read this article.

To start building your feedback form without the use of templates click:

'Start from scratch'

Step 3

The first step is to give your feedback form a name and click on 'Create form'.

Step 4

Now you will see a screen with a lot of options along with the name of your feedback form that you've filled in. On the left, you will see 'Add', 'Edit' and 'Settings'. Click on 'Add' to choose your score elements and question elements. Once you've made your choice, just drag and drop your element on your empty template.

Step 5

If you've made the incorrect selection in regards to the question elements you have selected, you can easily delete a question element by clicking on the 'Trash' icon to the right of your question element.

Step 6

You can also edit your questions. For example, the text and answer options of the question. Just click on the 'Edit' button on the left and click on a question element.

Step 7

Required questions: If you want it to be mandatory for your users to fill in an answer to a certain question, click on the question element and then click on the 'Required' button on the left-hand side. If you've selected the 'Required' button, your questions will be marked by a red icon, indicating that it is now a required question.

Step 8

You can also decide to hide your questions when the feedback form loads. In the image below you will find a short explanation as to how to do this. If you've selected the 'Initially hide this question' button, a yellow icon will appear next to your question element. (Don't forget to show the question based on question routing, for example, when a user selects a low score in a previous question. See step 10.)

Step 9

The tooltip is an additional option available that allows you to give your respondent a tip or an explanation to a question when the feedback form loads on the website. Just fill in your text and your question will be marked with a blue 'question mark' icon.


Your tooltip will look like this when the feedback form loads:

Step 10

The last step in the 'Edit' settings is your "Logic". "Logics" are very valuable when creating a feedback form because one particular answer can lead you to another question that is connected to the previous question. Here is an example of the follow-up question when the respondent clicks on 'Yes'.

To apply this in your logic settings click on the blue (+) button. If you haven't saved your feedback form yet, do so by clicking on the green 'Save' button at the top of your feedback form. If you do not do this, an alert will pop up reminding you to save your feedback form first.

Now you will see a screen to set up your logic for the question you've selected.

Here the logics have already been filled in. You can see that if the respondent clicks on 'Yes', the 'How much effort did you make to achieve your goal?' question will appear as the next question. Make sure the 'How much effort did you make to achieve your goal?' question is hidden by your settings so that this question is invisible in other instances.

Now click on the blue (+) button to add these targets to your question.

Once you've done that, click on the 'Save logic' button.

Now your logic has been successfully saved to your question.

Step 11

Your form has a built-in 'Thank you' page with a default text. If you would like to change this text go to step 3 'Configure' and then to 'After sending'. Under 'Page title' and 'Message' you can edit your own text.

Step 12

Are you done adding questions to your feedback form?

Don't forget to save your form, by clicking the floppy disk icon.

Step 13

Now it's time to set up the deployment and place the Mopinion code (tag) on your website and start collecting that valuable feedback!

To implement the feedback form on your own website we recommend that you read the article on deployment and the articles on placing tags. Tags can be placed with Google Tag Manager or implementing the Mopinion script.

To find out how form logics works to skip questions, please read this article.

Tip: When you're finished creating your feedback form you can view a preview of the form by clicking on the blue 'eyeball' icon at the bottom of the page right next to the 'Save' button.