This article contains references to our Classic interface that will become obsolete on July 1st. The most up-to-date article can be found on How do I add a feedback widget to email?

Do you want to build a feedback surveys in your email newsletters on your own? Mopinion: How to Use Feedback Surveys in Your Email Newsletters - Thumbs Icon

Just follow these steps:

Step 1

Go to 'Data collection' at the top of the page and click on 'Feedback forms'.


Step 2

If you haven't made any feedback forms yet, an empty page with just one option 'Add a feedback form' will appear. Move your mouse over this button and you will see two options: 'Start from scratch' and 'Pick a template'.

'Pick a template'

If you've chosen the 'pick a template' option you will be using pre-defined templates for your feedback form. An example of this would be the NPS template which analyses the Net Promotor Score of your organization. We have many templates to choose from.

To read more about feedback forms using the "Pick a template" option please read this article.

To start building your feedback form without the use of templates click:

'Start from scratch'

Step 3

The first step is to give your feedback form a name and click on 'Create form'. Here you can give the survey a name, after that you must click on the button "create form".


Step 4

In this example, we use the Thumbs rating element on the left side. You can however also use the Rating or Net Promotor Score element.


Step 5

Click on the element in the right column to edit the element.

Toggle the "HTML email snippet" option and click on the "email snippet" button.


The HTML of the snippet will now show up. You can now copy and paste it into your email template.

Step 6

Complete setting up the rest of your form and save it.

Step 7

Adding custom HTML to the landing page.

Mopinion users can create a background for their public email landing page using a webpage or HTML version of a newsletter. 

Go to the deployment of the form, select the share form tab and toggle the "use custom template as background" option.

Put the URL of the custom HTML background into the "Add custom Email-landingspage background" field.

Hit save.

Step 8

Sending additional information to the feedback form.

If you want to enrich the feedback with information you already know and don't want the customer to fill out (e.g. email address, campaign id, order information, etc) you can use the 'Website data' element. After adding the 'Website data element' you can specify your own URL parameter variable names. You can add as many as you like by clicking the plus sign.

Once added and saved you can check the email snippet again. You will see that the links in the snippet have been updated with your URL parameter. Copy the code add put it in your email template. All you have to do is replace the value placeholder with the actual value you want to add to the feedback.

You are set to send out your invites and start collecting feedback!